Our learning academy for small businesses and startups focused on customer acquisition, conversion optimization, and lead generation.
If you’re a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is search engine optimization (SEO). SEO is the process of optimizing your website and online presence to rank higher in search engine results, resulting in more traffic and ultimately, more sales.
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.
I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content marketing is critical to their long-term customer acquisition. But they also know the ROI won’t be obvious for months from their efforts. It brought…
Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper data and tracking, you’ll often be left wondering if you’re making any progress at all with your content marketing strategy. Is it working? Are you getting visitors? Why aren’t you…
Google just pushed the ‘helpful content’ update to its SEO algorithm, and in this quick video, Peter, Sage SEO’s founder, breaks down the three things you need to know about this update as a content creator!
In this short video, Sage SEO’s founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle.
The Premise: You might think Search Engine Optimization is something of a dark art – complicated, arcane, best left to professionals. There is a kernel of truth to that, but that’s no reason you can’t understand what SEO is trying to accomplish. In this article, I’m going to break down how search engines work, and…
Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it comes to Google’s search algorithm. Many of the conclusions the writer of this article comes to are to validate existing SEO theories — mainly, that…
If you’re embarking on a digital marketing strategy that includes content marketing and a blog to attract website visitors, you’ll need to take a few critical steps to ensure your website is crawlable by all the major search engines (Google, DuckDuckGo, Yahoo!, Bing, etc.) Sitemaps are one of the first and most important steps you…
More what you’d call guidelines than actual rules You’re a founder who wants to drive organic traffic to your website through optimization. But you need affordable SEO – you aren’t looking to spend the big money demanded by digital marketing agencies. Where do you start? How do you create quality content that Google, Bing, and…
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