Our learning academy for small businesses and startups focused on customer acquisition, conversion optimization, and lead generation.
If you’re familiar with our SEO blog, you’ll know we’ve mentioned Google’s E-E-A-T algorithm a number of times. It stands for experience, expertise, authority, and trust. The central concept boils down to are you an expert on the topic, does your website have indicators that your readers trust your content, and is it being shared…
Why is SEO important? This is a question I often hear from small business owners and startups. Here are a few other forms of this question or statement: Why should I worry about SEO? I don’t think SEO is relevant to my business. How useful is it for me to spend time creating content for…
A complete course on introductory SEO for small businesses and startups who want to learn a DIY SEO strategy.
As an early-stage startup or small business, it’s essential to identify and engage your target audience in order to make the most of your marketing efforts. By having a clear image of who your ideal audience is, you can create highly targeted campaigns that will engage the people (customers) you are trying to reach. Additionally,…
As a small business owner, it can be tough to balance your limited time and resources. Google offers a variety of free SEO tools to help you improve your SEO and drive more organic traffic to your website.
If you’re a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is search engine optimization (SEO). SEO is the process of optimizing your website and online presence to rank higher in search engine results, resulting in more traffic and ultimately, more sales.
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.
I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content marketing is critical to their long-term customer acquisition. But they also know the ROI won’t be obvious for months from their efforts. It brought…
Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper data and tracking, you’ll often be left wondering if you’re making any progress at all with your content marketing strategy. Is it working? Are you getting visitors? Why aren’t you…
Google just pushed the ‘helpful content’ update to its SEO algorithm, and in this quick video, Peter, Sage SEO’s founder, breaks down the three things you need to know about this update as a content creator!
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