Are you a new small business owner struggling to make sense of marketing your product or service? With limited resources and little experience, it can be tough to know exactly where to start. That’s why the Sage SEO team has put together this beginner’s guide to small business marketing. We will focus on the five…
I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and…
As an early-stage startup or small business, it’s essential to identify and engage your target audience in order to make the most of your marketing efforts. By having a clear image of who your ideal audience is, you can create highly targeted campaigns that will engage the people (customers) you are trying to reach. Additionally,…
As a small business owner, it can be tough to balance your limited time and resources. Google offers a variety of free SEO tools to help you improve your SEO and drive more organic traffic to your website.
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.
I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content marketing is critical to their long-term customer acquisition. But they also know the ROI won’t be obvious for months from their efforts. It brought…
The Premise: You might think Search Engine Optimization is something of a dark art – complicated, arcane, best left to professionals. There is a kernel of truth to that, but that’s no reason you can’t understand what SEO is trying to accomplish. In this article, I’m going to break down how search engines work, and…
Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it comes to Google’s search algorithm. Many of the conclusions the writer of this article comes to are to validate existing SEO theories — mainly, that…
Online marketing is complicated. There are hundreds of different programs and services that you can buy, all of which claim to do XYZ for your business. Today, our Hubspot guide will help you start using Hubspot, an all-in-one inbound marketing solution so you can cut out all the fluff and get right…
Cold email marketing campaigns are one of the most important aspects of your business. When it comes to finding new customers, cold emailing automation can mean the difference between 100 sales and 10,000 sales. Mailshake can make sure that your business reaches the people it needs to to succeed. It’s intuitive, quick, it makes sense….
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