Google’s Search Console and SERP updates: What You Need to Know

Google’s Search Console and SERP updates: What You Need to Know

Google has recently made two updates to its search console and search engine results page (SERP) that may have a significant impact on how website owners and search engine optimizers operate. More Granular User Permissions in Search Console The Need for Granular User Permissions This new feature is especially helpful for larger organizations with multiple…

The Rise of Chat-Powered Search: Microsoft Bing’s ChatGPT

The Rise of Chat-Powered Search: Microsoft Bing’s ChatGPT

In March of 2023, the search engine world is abuzz with rumors of Microsoft Bing’s latest feature, chat-powered Conversational Point-of-Interest Search. This new AI-powered search technology promises to make search interactions more conversational and intuitive, allowing users to ask follow-up questions and receive more specific answers. The Era of Conversational Search While ChatCPT is not…

The Promise and Perils of AI in SEO Keyword Research
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The Promise and Perils of AI in SEO Keyword Research

I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and…

DOJ’s Google lawsuit: What it means for small businesses and startups

DOJ’s Google lawsuit: What it means for small businesses and startups

Yesterday was a jarring news day for Google as the US Department of Justice announced an anti-trust lawsuit claiming allegations that Google has created a monopoly in the ad tech industry. It’s the continuation of a strategy by DoJ to protect consumers and businesses from higher prices by attempting to break up some of the…