Conversion Rate Optimization – Don’t leave money on the table!
In this short video, Sage SEO’s founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle.
SEO Explained to a 2nd Grader
The Premise: You might think Search Engine Optimization is something of a dark art – complicated, arcane, best left to professionals. There is a kernel of truth to that, but that’s no reason you can’t understand what SEO is trying to accomplish. In this article, I’m going to break down how search engines work, and…
What is an SEO Keyword?
What are SEO Keywords? SEO Keywords are specifically-structured phrases that help search engines decide which pages to recommend first when a user searches for a particular item. If you’ve ever wondered “ how does google know what i want to search ” this is the reason. In essence, it helps Google decide the likelihood that…
How important are meta descriptions in your Google SEO ranking factors?
Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it comes to Google’s search algorithm. Many of the conclusions the writer of this article comes to are to validate existing SEO theories — mainly, that…
What is a Sitemap.xml file and how does it improve my SEO rankings? (2021)
If you’re embarking on a digital marketing strategy that includes content marketing and a blog to attract website visitors, you’ll need to take a few critical steps to ensure your website is crawlable by all the major search engines (Google, DuckDuckGo, Yahoo!, Bing, etc.) Sitemaps are one of the first and most important steps you…
3 Critical SEO Rules That Founders Can’t Ignore
More what you’d call guidelines than actual rules You’re a founder who wants to drive organic traffic to your website through optimization. But you need affordable SEO – you aren’t looking to spend the big money demanded by digital marketing agencies. Where do you start? How do you create quality content that Google, Bing, and…
