keywords

A B2B SaaS client of mine texted me on a Tuesday morning: “did we rank for something called se keywords? Nobody here can explain it.” I pulled the Search Console report. Impressions for that exact phrase had climbed steadily for weeks, scattered across three pages, none cracking page two. I’ve seen this pattern on four…

Three months ago I pulled a Search Console export for one of our own glossary pages and watched impressions for the exact phrase “se keywords” climb from 38 to 280 in a single quarter. The page’s average position never moved off 34.7 — page four, maybe page five, territory nobody scrolls to unless they’re bored…