A Case Study: More traffic doesn’t necessarily mean more engaged users
It’s January, and everyone is looking back at what worked, what didn’t, and what to do this year with their marketing. I wanted to share a success story from one…
How to Research Your Target Audience to Build an SEO Content Strategy for Your Small Business
As an early-stage startup or small business, it’s essential to identify and engage your target audience in order to make the most of your marketing efforts. By having a clear…
How Small Business Owners Can Use Google’s Free SEO Tools to Generate Content Ideas
As a small business owner, it can be tough to balance your limited time and resources. Google offers a variety of free SEO tools to help you improve your SEO…
Getting Started with SEO for Small Businesses: A Beginner’s Guide
If you’re a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is…
The Virtuous Content Marketing Flywheel
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that…
Getting Started with Content Marketing – The 5-yard Out Pattern
I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content…
How to Verify your Domain with Google Search Console
Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper data and tracking, you’ll often…
3 things you need to know about Google’s “Helpful Content Update” to improve your SEO
Google just pushed the ‘helpful content’ update to its SEO algorithm, and in this quick video, Peter, Sage SEO’s founder, breaks down the three things you need to know about…
Conversion Rate Optimization – Don’t leave money on the table!
In this short video, Sage SEO’s founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle.
Is the ROI on SEO worth the money?
When you search for “SEO ROI” on Google you find a number of straightforward articles about how to calculate the value of your investment, most of which boil down to…
