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Connecting Google Analytics to Squarespace: Troubleshooting and Pro Tips

Comprehensive Guide to On-Page and Off-Page SEO

AI-Powered Content Marketing: Tactics That Deliver 90-Day Wins

DNS Verification in Google Search Console: A Troubleshooting Handbook for Agencies

ContentOps: Streamlining Your SEO Workflow from Ideation to Publication

Verifying Google Search Console
SEO Academy

How to Verify your Domain with Google Search Console

Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper data and tracking, you’ll often…
Three things you need to know about Google's "Helpful Content Update" to improve your SEO
SEO Academy

3 things you need to know about Google’s “Helpful Content Update” to improve your SEO

Google just pushed the ‘helpful content’ update to its SEO algorithm, and in this quick video, Peter, Sage SEO’s founder, breaks down the three things you need to know about…
Conversion Rate Optimization - Don't leave money on the table!
SEO Academy

Conversion Rate Optimization – Don’t leave money on the table!

In this short video, Sage SEO’s founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle. 
Startup Tools

Is the ROI on SEO worth the money?

When you search for “SEO ROI” on Google you find a number of straightforward articles about how to calculate the value of your investment, most of which boil down to…
SEO Explained to a 2nd Grader
Marketing | SEO Academy | Startup Tools

SEO Explained to a 2nd Grader

The Premise: You might think Search Engine Optimization is something of a dark art – complicated, arcane, best left to professionals. There is a kernel of truth to that, but…
Factors that influence how a website ranks in Google
Marketing | SEO Academy

How important are meta descriptions in your Google SEO ranking factors?

Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it…
Google Search Console uses your sitemap.xml file to learn about your website content
SEO Academy

What is a Sitemap.xml file and how does it improve my SEO rankings? (2021)

If you’re embarking on a digital marketing strategy that includes content marketing and a blog to attract website visitors, you’ll need to take a few critical steps to ensure your…
Founders thinking through sales funnels and digital marketing strategy
SEO Academy

3 Critical SEO Rules That Founders Can’t Ignore

More what you’d call guidelines than actual rules You’re a founder who wants to drive organic traffic to your website through optimization. But you need affordable SEO – you aren’t…
Startup Tools | Tech-torials

Zapier Beginner’s Guide: Automate Your Online Workflows with this No Code Tool

Introduction: Workflows and organizations will only getting larger and harder to manage as a business grows. Fortunately, you don’t have to be the one to deal with this problem! With…
Marketing

Harness the Power of Hubspot to Grow Your Inbound Lead Generation Machine

       Online marketing is complicated. There are hundreds of different programs and services that you can buy, all of which claim to do XYZ for your business. Today,…

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