Ranking Up, Day 117: Cleaning Out Unrelated Content is Painful; but Necessary
If you’re familiar with our SEO blog, you’ll know we’ve mentioned Google’s E-E-A-T algorithm a number of times. It stands for experience, expertise, authority, and trust. The central concept boils…
The Basics of SEO: Understanding the Connection Between Keywords and Content
The connection of content marketing to SEO tactics for small businesses today is becoming increasingly crucial. To be competitive, it is not enough to simply have a website – you…
A Beginner’s Guide to Small Business Marketing: Five Steps to Success
Are you a new small business owner struggling to make sense of marketing your product or service? With limited resources and little experience, it can be tough to know exactly…
Google’s Search Console and SERP updates: What You Need to Know
Google has recently made two updates to its search console and search engine results page (SERP) that may have a significant impact on how website owners and search engine optimizers…
The Rise of Chat-Powered Search: Microsoft Bing’s ChatGPT
In March of 2023, the search engine world is abuzz with rumors of Microsoft Bing’s latest feature, chat-powered Conversational Point-of-Interest Search. This new AI-powered search technology promises to make search…
What is SEO and Why is it Important? (with examples)
Why is SEO important? This is a question I often hear from small business owners and startups. Here are a few other forms of this question or statement: Why should…
Sage SEO Academy
A complete course on introductory SEO for small businesses and startups who want to learn a DIY SEO strategy.
The Promise and Perils of AI in SEO Keyword Research
I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how…
Ranking Up (Day 1): The Journey of an SEO Startup
SEO is hard to do. That’s what we all hear. It’s how any good marketing agency’s sales pitch might begin. Everyone tells you it takes 12-18 months, even if you…
DOJ’s Google lawsuit: What it means for small businesses and startups
Yesterday was a jarring news day for Google as the US Department of Justice announced an anti-trust lawsuit claiming allegations that Google has created a monopoly in the ad tech…
