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Three months ago I watched a client’s top-ranked page hold position one for a $4,200-a-month software category while its branded mentions inside ChatGPT answers stayed at zero. The page did everything a 2021 SEO playbook would reward: strong backlink profile, tight keyword targeting, clean technical health. None of it mattered to the retrieval layer deciding…
Two years ago I audited a B2B SaaS client holding the number-one organic spot for a fat commercial keyword. Every box on my checklist was green: keyword density, internal links, meta tags, real backlinks. I wrote about that client in a breakdown of what the Backlinko framework still gets right, because the next quarter they…
Last spring I audited a B2B SaaS client whose flagship guide ranked #2 in Google for a fat commercial keyword — and got cited exactly zero times in ChatGPT, P
