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The first audit that actually moved revenue for me started with a spreadsheet I almost deleted. A B2B SaaS client had 340 published posts and a dashboard the team stared at every Monday. They called it “data-driven.” But not one of those 340 decisions had been made because of data — the data just described…
A Fortune 500 marketing director once admitted her team opened Google Analytics every Monday—then ran the same campaigns regardless of what the dashboard said
The SEO agency you almost hired last month probably quoted you somewhere between $2,500 and $10,000 per month.
When you search for “SEO ROI” on Google you find a number of straightforward articles about how to calculate the value of your investment, most of which boil down to the simple “divide your profits by your costs.” If you are trying to decide if you should invest in SEO at all, this is spectacularly…
