Data-Driven Decision Making in SEO: How to Achieve It
A Fortune 500 marketing director once admitted her team opened Google Analytics every Monday—then ran the same campaigns regardless of what the dashboard said
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A Fortune 500 marketing director once admitted her team opened Google Analytics every Monday—then ran the same campaigns regardless of what the dashboard said
The SEO agency you almost hired last month probably quoted you somewhere between $2,500 and $10,000 per month.
When you search for “SEO ROI” on Google you find a number of straightforward articles about how to calculate the value of your investment, most of which boil down to the simple “divide your profits by your costs.” If you are trying to decide if you should invest in SEO at all, this is spectacularly…