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Operating and scaling an AI-first SEO practice — pricing, dashboards, workflows, pitching, and choosing tools and vendors.
Every content team I’ve worked with has made this bet at least once: publish now, optimize later. I made it myself in 2021 on a client’s 40-post product-education cluster, and I was so sure “later” would be a quick pass that I never even scheduled it. Ninety days on, half that cluster needed a rewrite,…
I sat in on a kickoff call last year with a brokerage marketing coordinator who had just run her first “deep SEO audit.” The tool flagged 412 issues. She spent a week triaging them before realizing most sat on listings for homes that had already sold. The audit was accurate. It was also useless —…
I’ve audited law firm websites where the “attorneys” page gets refreshed every time someone makes partner, but the practice-area pages — the ones actually driving consultation requests — haven’t been touched since the site launched in 2019. I’m not exaggerating for effect. I pulled up a regional firm’s family law page last year and found…
I still remember the guest post I was proudest of in 2019 — a 2,400-word piece on technical SEO audits that landed on a mid-tier marketing publication and pulled in steady referral traffic for years. Then the editor who’d championed it left, the site redesigned its template, and my carefully placed link quietly turned into…
I spent four years running an editorial pod for agency clients: a strategist, a writer, an editor, a technical SEO, and me doing the interlinking nobody wanted to own. When I finally put Sage SEO’s AI Writer in front of that same workflow, the surprise wasn’t the draft quality. It was watching schema and internal…
Last Tuesday at 7:40 a.m., I opened a client’s Search Console and saw a query that had gone from six impressions to 290 impressions in four days, with exactly zero clicks. No seasonal pattern, no press mention, nothing on the client’s calendar to explain it. By that evening, there was a live, indexed article targeting…
I sat in on a pitch call last quarter where an agency account manager said “we’re AI-first” four times in eleven minutes and couldn’t answer a single question about how they decide what to write next. That’s the tell. Most agencies calling themselves AI-first are really AI-assisted — they’ve dropped a large language model into…
Three minutes into a client call last spring, a marketing director shared her screen, clicked “Run Audit” on a popular SEO tool, and then just… waited. The spinner turned. Nobody said anything for twenty seconds. She laughed, said “let’s come back to this one,” and clicked over to a spreadsheet instead. We never came back…
I audited a 40-person digital newsroom a few years back and found the SEO problem in about ten minutes: the “SEO checklist” lived in a shared doc nobody had opened since the last site redesign. Not because editors didn’t care — because the checklist assumed forty-five idle minutes per draft, and a newsroom publishing six…
