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Last year I ran a WordPress migration for a B2B SaaS client — new domain, cleaner URL structure, the whole move. Rank Math handled it beautifully. Schema stayed intact, every 301 redirect fired correctly, the sitemap regenerated, and not a single technical error surfaced in the crawl afterward. Green checkmarks everywhere. And one of their…
The angriest email I ever got from a client had one line: “Google crawled 4,200 of our pages and only 1,900 are indexed — what are we paying you for?” That gap, crawled-but-not-kept, is the single most misunderstood thing in technical SEO. Most site owners assume “crawled” and “indexed” mean the same thing. They don’t,…
Why is SEO important? This is a question I often hear from small business owners and startups. Here are a few other forms of this question or statement: Why should I worry about SEO? I don’t think SEO is relevant to my business. How useful is it for me to spend time creating content for…
