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I audited a six-year-old B2B content site last fall and found 214 blog posts with zero inbound internal links. Every one was indexed. Most still ranked for something, buried on page two or three. The client’s instinct was to nuke the lot and start fresh. That instinct was wrong, and figuring out why reshaped how…
Two years ago I audited a B2B SaaS client holding the number-one organic spot for a fat commercial keyword. Every box on my checklist was green: keyword density, internal links, meta tags, real backlinks. I wrote about that client in a breakdown of what the Backlinko framework still gets right, because the next quarter they…
I ran a traditional SEO audit for a B2B SaaS client in late 2024 and scored every page a 9 or 10 on keyword targeting, internal linking, and technical health. Three months later, half those pages had lost impressions to AI Overviews sitting above them, and clicks were down even though rankings hadn’t moved. That’s…
A nonprofit client I advised two years ago had published 214 blog posts over six years. Program updates, volunteer spotlights, policy explainers, an annual report turned into a scrollable web page. When I ran a crawl of the site, exactly nine posts had a meta description. Zero had been touched with search intent in mind….
The Slack message came in at 4:47 on a Tuesday: “Client moved the launch up a week. Landing page is basically done. Paid campaign goes live Thursday morning can you make sure it’s good?” I was the account manager. “Basically done” meant a page a freelancer had built the week before, never load-tested, with a…
Key Takeaways Decay is usually intent drift, not factual staleness Diagnose the cause in Search Console before rewriting anything Fix intent and structure before updating content or dates A 20% year-over-year traffic drop flags a refresh candidate Expect recovery in 4–8 weeks, not days; patience is required About eighteen months ago a B2B SaaS client…
Last spring I audited a B2B SaaS client that owned the number-one spot for a fat commercial keyword — and still lost roughly a third of its clicks in a single quarter without slipping a single position. The culprit wasn’t a competitor. It was an AI Overview parked above result one, answering the query before…
The connection of content marketing to SEO tactics for small businesses today is becoming increasingly crucial. To be competitive, it is not enough to simply have a website – you need to have a well-crafted content marketing strategy to attract and engage potential customers. To help you understand the power of content marketing and SEO,…
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.
