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The Slack message came in at 4:47 on a Tuesday: “Client moved the launch up a week. Landing page is basically done. Paid campaign goes live Thursday morning can you make sure it’s good?” I was the account manager. “Basically done” meant a page a freelancer had built the week before, never load-tested, with a…
I once handed a B2B SaaS client a report that made no sense on paper. Two of their pricing pages ranked in nearly identical positions for the same head term, yet one pulled almost double the clicks. Same rank. Different traffic. The only variable that mattered was the meta description. That single line of text…
Here’s the uncomfortable truth most analytics leads haven’t fully internalized: when a user clicks a ChatGPT citation and lands on your pricing page, GA4 almo
It’s January, and everyone is looking back at what worked, what didn’t, and what to do this year with their marketing. I wanted to share a success story from one of our customers who achieved a significant increase in revenue over the past 12 months with Sage SEO. We were doing this for one of…
In this short video, Sage SEO’s founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle.
