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We built an SEO audit product for the better part of two years before anyone on our team pointed it at our own homepage. That’s not a typo. We ran it against client sites, demo sites, test sites we spun up on a Tuesday afternoon — but never our own marketing pages. When someone finally…
I once handed a B2B SaaS client a report that made no sense on paper. Two of their pricing pages ranked in nearly identical positions for the same head term, yet one pulled almost double the clicks. Same rank. Different traffic. The only variable that mattered was the meta description. That single line of text…
Here’s a scar I earned about three years ago: I mass-edited a batch of about 40 “boring” meta titles for a B2B SaaS client in one afternoon, felt like a hero, and watched a page that had been quietly ranking on page one for a money keyword slide down over the next two weeks. I…
Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it comes to Google’s search algorithm. Many of the conclusions the writer of this article comes to are to validate existing SEO theories — mainly, that…
