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Last Sunday of the month, 9 p.m., and I’m tabbing between Google Search Console, a spreadsheet of keyword positions, and a slide template I’d copy-pasted so many times the footer still said “Q3” in Q1. I did this for every retainer client, every single month, for the better part of six years. Then one afternoon…
The first audit that actually moved revenue for me started with a spreadsheet I almost deleted. A B2B SaaS client had 340 published posts and a dashboard the team stared at every Monday. They called it “data-driven.” But not one of those 340 decisions had been made because of data — the data just described…
Ranking #1 in Google no longer means you exist. The overlap between Google’s top-10 organic results and the citations AI engines actually surface has collapse
A Fortune 500 marketing director once admitted her team opened Google Analytics every Monday—then ran the same campaigns regardless of what the dashboard said
