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I sat in on a kickoff call last year with a brokerage marketing coordinator who had just run her first “deep SEO audit.” The tool flagged 412 issues. She spent a week triaging them before realizing most sat on listings for homes that had already sold. The audit was accurate. It was also useless —…
I’ve audited law firm websites where the “attorneys” page gets refreshed every time someone makes partner, but the practice-area pages — the ones actually driving consultation requests — haven’t been touched since the site launched in 2019. I’m not exaggerating for effect. I pulled up a regional firm’s family law page last year and found…
Google has recently made two updates to its search console and search engine results page (SERP) that may have a significant impact on how website owners and search engine optimizers operate. More Granular User Permissions in Search Console The Need for Granular User Permissions This new feature is especially helpful for larger organizations with multiple…
Why is SEO important? This is a question I often hear from small business owners and startups. Here are a few other forms of this question or statement: Why should I worry about SEO? I don’t think SEO is relevant to my business. How useful is it for me to spend time creating content for…
If you’re a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is search engine optimization (SEO). SEO is the process of optimizing your website and online presence to rank higher in search engine results, resulting in more traffic and ultimately, more sales.
