How important are meta descriptions in your Google SEO ranking factors?
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How important are meta descriptions in your Google SEO ranking factors?

Search Engine Journal posted an article about this topic recently that I believe gets it wrong. Their basic premise is that meta descriptions are not a ranking factor when it comes to Google’s search algorithm. Many of the conclusions the writer of this article comes to are to validate existing SEO theories — mainly, that…

What is a Sitemap.xml file and how does it improve my SEO rankings? (2021)

What is a Sitemap.xml file and how does it improve my SEO rankings? (2021)

If you’re embarking on a digital marketing strategy that includes content marketing and a blog to attract website visitors, you’ll need to take a few critical steps to ensure your website is crawlable by all the major search engines (Google, DuckDuckGo, Yahoo!, Bing, etc.) Sitemaps are one of the first and most important steps you…

Zapier Beginner’s Guide: Automate Your Online Workflows with this No Code Tool
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Zapier Beginner’s Guide: Automate Your Online Workflows with this No Code Tool

Introduction: Workflows and organizations will only getting larger and harder to manage as a business grows. Fortunately, you don’t have to be the one to deal with this problem! With our Zapier beginner’s guide, you can automate your organization and efficiently move information between webapps instantly, so you can focus on what you value most!…

Harness the Power of Hubspot to Grow Your Inbound Lead Generation Machine

Harness the Power of Hubspot to Grow Your Inbound Lead Generation Machine

       Online marketing is complicated. There are hundreds of different programs and services that you can buy, all of which claim to do XYZ for your business. Today, our Hubspot guide will help you start using Hubspot, an all-in-one inbound marketing solution so you can cut out all the fluff and get right…

How To Ramp Up Your Email Marketing with Mailchimp (Guide)
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How To Ramp Up Your Email Marketing with Mailchimp (Guide)

With the rise of e-Commerce, digital marketing has become more important than ever. Email marketing is now a necessity, but it can be difficult to begin without help. With our Mailchimp guide, you can become an email marketing superstar! What is Mailchimp? It’s a simple tool that lets you create powerful digital marketing campaigns through…