I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and…
SEO is hard to do. That’s what we all hear. It’s how any good marketing agency’s sales pitch might begin. Everyone tells you it takes 12-18 months, even if you know what you’re doing, and you execute a great SEO strategy. SEO experts will tell you not to DIY your own SEO strategy. They’ll say…
Yesterday was a jarring news day for Google as the US Department of Justice announced an anti-trust lawsuit claiming allegations that Google has created a monopoly in the ad tech industry. It’s the continuation of a strategy by DoJ to protect consumers and businesses from higher prices by attempting to break up some of the…
It’s January, and everyone is looking back at what worked, what didn’t, and what to do this year with their marketing. I wanted to share a success story from one of our customers who achieved a significant increase in revenue over the past 12 months with Sage SEO. We were doing this for one of…
As an early-stage startup or small business, it’s essential to identify and engage your target audience in order to make the most of your marketing efforts. By having a clear image of who your ideal audience is, you can create highly targeted campaigns that will engage the people (customers) you are trying to reach. Additionally,…
As a small business owner, it can be tough to balance your limited time and resources. Google offers a variety of free SEO tools to help you improve your SEO and drive more organic traffic to your website.
If you’re a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is search engine optimization (SEO). SEO is the process of optimizing your website and online presence to rank higher in search engine results, resulting in more traffic and ultimately, more sales.
Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.
I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content marketing is critical to their long-term customer acquisition. But they also know the ROI won’t be obvious for months from their efforts. It brought…
Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper data and tracking, you’ll often be left wondering if you’re making any progress at all with your content marketing strategy. Is it working? Are you getting visitors? Why aren’t you…
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