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I spent an afternoon in 2025 walking a small business owner through her own search results. She typed her main keyword and found her site at position two. She was thrilled — until I pointed out that above her listing sat a featured snippet, a People Also Ask box, and a local map pack, pushing…
Three months ago I pulled a Search Console export for one of our own glossary pages and watched impressions for the exact phrase “se keywords” climb from 38 to 280 in a single quarter. The page’s average position never moved off 34.7 — page four, maybe page five, territory nobody scrolls to unless they’re bored…
I sat across from a founder last year who’d just gotten off a call with an agency pitching itself as “AI-first SEO.” He asked them one question: “Before you write anything, what do you look at first?” They said “keyword volume and difficulty.” That’s not AI-first. That’s a traditional agency with a ChatGPT subscription, and…
I ran a traditional SEO audit for a B2B SaaS client in late 2024 and scored every page a 9 or 10 on keyword targeting, internal linking, and technical health. Three months later, half those pages had lost impressions to AI Overviews sitting above them, and clicks were down even though rankings hadn’t moved. That’s…
A nonprofit client I advised two years ago had published 214 blog posts over six years. Program updates, volunteer spotlights, policy explainers, an annual report turned into a scrollable web page. When I ran a crawl of the site, exactly nine posts had a meta description. Zero had been touched with search intent in mind….
Last spring I audited a B2B SaaS client that owned the number-one spot for a fat commercial keyword — and still lost roughly a third of its clicks in a single quarter without slipping a single position. The culprit wasn’t a competitor. It was an AI Overview parked above result one, answering the query before…
Last spring I found a B2B SaaS client’s landing page parked at position 14 for five straight months. Good copy. Clean design. A keyword with real commercial intent. And it earned almost nothing, because the top of page two collects a sliver of the clicks a page-one spot gets. Everyone on the call assumed we…
Here is the stat that should reframe your entire keyword process: only 16% of marketers use AI to group and cluster keywords, even though 58% already use it f
More what you’d call guidelines than actual rules You’re a founder who wants to drive organic traffic to your website through optimization. But you need affordable SEO – you aren’t looking to spend the big money demanded by digital marketing agencies. Where do you start? How do you create quality content that Google, Bing, and…
