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Last spring I audited a B2B SaaS client that owned the number-one spot for a fat commercial keyword — and still lost roughly a third of its clicks in a single quarter without slipping a single position. The culprit wasn’t a competitor. It was an AI Overview parked above result one, answering the query before…
Here’s the thing nobody told me until I watched it happen on my own site: a post that never cracked the top three organic results got pulled into an AI Overview anyway. It wasn’t better written than the pages above it. It was better formatted for lifting. That’s the shift most writers are missing —…
The last time a founder asked me to sanity-check an “AI-first” agency he was about to sign, I asked for one thing: walk me through how a single blog post goes
Ranking #1 in Google no longer means you exist. The overlap between Google’s top-10 organic results and the citations AI engines actually surface has collapse
The SEO agency you almost hired last month probably quoted you somewhere between $2,500 and $10,000 per month.
Here is the stat that should reframe your entire keyword process: only 16% of marketers use AI to group and cluster keywords, even though 58% already use it f
Last spring I audited a B2B SaaS client whose flagship guide ranked #2 in Google for a fat commercial keyword — and got cited exactly zero times in ChatGPT, P
In March of 2023, the search engine world is abuzz with rumors of Microsoft Bing’s latest feature, chat-powered Conversational Point-of-Interest Search. This new AI-powered search technology promises to make search interactions more conversational and intuitive, allowing users to ask follow-up questions and receive more specific answers. The Era of Conversational Search While ChatCPT is not…
I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and…
