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I sat across from a founder last year who’d just gotten off a call with an agency pitching itself as “AI-first SEO.” He asked them one question: “Before you write anything, what do you look at first?” They said “keyword volume and difficulty.” That’s not AI-first. That’s a traditional agency with a ChatGPT subscription, and…
I’ve sat in enough vendor demos to know the pitch by heart: “our scoring engine is more accurate.” Nobody ever asks the question that actually matters for a working content team, which is accurate for what, and at what cost to your calendar? When I get asked about a PageOptimizer Pro alternative, I don’t answer…
The most underused SEO asset I run into isn’t a neglected blog or a broken sitemap. It’s a Google Search Console property that’s been connected, verified, and quietly ignored for months. I once inherited a B2B SaaS account where GSC had been wired up for the better part of a year and the data had…
The last time I ran a content audit fully by hand, it was a Sunday. A B2B SaaS client had a quarterly strategy call on Tuesday, roughly 40-something pages needed reviewing, and I had a spreadsheet, four browser windows, and a large coffee. I told myself it would take three hours. It took most of…
Here’s a scar I earned about three years ago: I mass-edited a batch of about 40 “boring” meta titles for a B2B SaaS client in one afternoon, felt like a hero, and watched a page that had been quietly ranking on page one for a money keyword slide down over the next two weeks. I…
The first audit that actually moved revenue for me started with a spreadsheet I almost deleted. A B2B SaaS client had 340 published posts and a dashboard the team stared at every Monday. They called it “data-driven.” But not one of those 340 decisions had been made because of data — the data just described…
The last time a founder asked me to sanity-check an “AI-first” agency he was about to sign, I asked for one thing: walk me through how a single blog post goes
